Dela case study

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Dela is a funeral insurance company in the Netherlands. This is a case study
of the campaign ‘Why wait until it’s too late? Say something wonderful today.

11 comments on “Dela case study

  1. I had missed this until today, but what a wonderful idea and campaign. Such
    a positive message from a company that must otherwise struggle to interest
    people for their “product” without conjuring negative feelings and
    emotions.

  2. Here’s the follow up campaign. Share if you like.

    Why wait until it’s too late – Mark

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